24 SEVEN Direct Clothing is a local Melbourne Bayside based apparel company specialising in affordable fashionable products. Operating electronically we keep our costs down to a minimum allowing our consumers to share in the savings.

Our vision is to create a popular, fashionable, clothing range that can be worn all day, every day, and be affordable to all.

24 SEVEN DC v 1.0 will be launching in December 2013.

Logo inspiration – designed as an infinity symbol representing 24/7 (all day, every day) –  then formed segments to take on the DC element


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